What is fly posting?
Fly posting is a street-level, out-of-home advertising method where printed posters are pasted onto walls, construction hoardings, barricades, and other high-traffic urban surfaces using wheatpaste. It's a bold, grassroots way to reach pedestrians and commuters in major cities, and it's also known as wild posting or bill posting.
What's the difference between fly posting and wild posting?
They describe the same practice — pasting poster campaigns in high-foot-traffic city locations. "Fly posting" comes from British English, while "Wild Posting®" is the term popularized in the US. At
FlyPosting we deliver both under one roof.
How much does a fly posting campaign cost?
Pricing depends on the market (city), the number of poster sheets, and how long the campaign runs. Campaigns are typically bought per market for a set number of sheets over a 4–8 week window. For an exact quote tailored to your goals and budget,
contact us and we'll build a plan around your target cities.
Is fly posting legal?
Yes — when it's done on permitted or paid locations. We secure the right walls, barricades, and spaces so your campaign runs compliantly. Unpermitted posting can lead to fines and removal, which is why working with an experienced team matters.
Which cities does FlyPosting cover?
We run campaigns across major US markets — Los Angeles, New York, Chicago, San Francisco, Miami and many more — plus 20+ international markets including London, Toronto, Paris and Tokyo. See all
Fly Posting Markets.
How long does a fly posting campaign run?
Most campaigns run for 4 to 8 weeks, though timing is flexible. Longer flights build deeper brand recognition, while shorter bursts are ideal for product launches and events.
What is wheatpasting?
Wheatpaste is an adhesive made from wheat flour and water used to apply posters to surfaces. It's the traditional method behind fly posting and wild posting, giving campaigns their signature layered, street-level look.
What kinds of brands use fly posting?
Fly posting is popular with music, fashion, entertainment, tech and consumer brands — anyone wanting a bold, culture-forward presence. It's ideal for album drops, product launches, movie and streaming promos, and brand-awareness pushes.
How many posters are in a typical campaign?
A standard buy is often 25–50 poster sheets per market, installed in dense clusters for maximum visibility. We'll recommend the right volume for your city and objectives.
How do I get started?
Just
contact us with your target cities and campaign goals. We'll put together a custom plan and quote to get your posters on the streets.
