Fly Posting Campaigns creative exampless for what is also known as wild posting or bill posting, is a creative and unconventional advertising method that allows brands and organizations to showcase their messaging in public spaces. To inspire your own fly posting campaigns, here are some of the best creative examples from various industries:
1. Nike’s “Just Do It”
Nike, the iconic sportswear brand, is known for its powerful and motivational advertising campaigns. In one fly posting campaign, they utilized black and white posters featuring athletes in action, accompanied by their famous slogan, “Just Do It.” The simplicity of the design and the bold typography captured attention and conveyed the brand’s empowering message.
2. Coca-Cola’s “Share a Coke”
Coca-Cola’s “Share a Coke” campaign aimed to create personal connections with their customers. They used fly posting to display posters with personalized names or phrases, encouraging people to share a Coke with their loved ones. The campaign effectively leveraged the emotional appeal of personalization and sparked conversations among consumers.
3. Red Bull’s “Gives You Wings”
Red Bull, an energy drink brand synonymous with extreme sports and adrenaline, utilized fly posting to highlight their tagline, “Gives You Wings.” They strategically placed posters in urban areas near skate parks, stadiums, and other sports venues, capturing the attention of their target audience and reinforcing their brand identity.
4. Netflix’s “Stranger Things”
To promote the popular TV series “Stranger Things,” Netflix embraced the nostalgia of the ’80s, the era in which the show is set. They employed fly posting with retro-style posters featuring the show’s characters and mysterious imagery. The posters created intrigue and curiosity, generating buzz and anticipation for the series.
5. Amnesty International’s Human Rights Campaign
Amnesty International, a global human rights organization, utilized fly posting as a medium to raise awareness about various human rights issues. They designed thought-provoking posters that depicted powerful images and impactful messages related to freedom, justice, and equality. The campaign aimed to provoke conversations and inspire action among the public.
6. Apple’s iPod Silhouettes
Apple’s iconic iPod advertising campaign featured silhouettes of individuals dancing with their iPods. The company used fly posting in urban areas to showcase these sleek and minimalist posters, creating a sense of connection between the product and the freedom of music. The campaign successfully conveyed the idea that owning an iPod enhanced personal experiences.
7. AirBnb’s Live there.
Airbnb, the online marketplace for accommodations, launched a fly posting campaign titled “Live There.” They placed posters in various cities featuring vibrant images of local neighborhoods and attractions, encouraging travelers to immerse themselves in the culture of their destinations. The campaign aimed to position Airbnb as a platform for unique and authentic travel experiences.
These creative examples demonstrate the versatility and impact of fly posting as an advertising medium. By employing eye-catching visuals, compelling messaging, and strategic placement, brands can effectively engage their target audience and create memorable experiences. Remember to always consider legal and ethical considerations when executing fly posting campaigns.
